Our Company

"It all began in 1992..."

We started as a single office in Gangnam, Seoul, South Korea. Over the decades, iae GLOBAL has become one of the largest and most diverse student recruitment organisations in the world.

LEARN MORE ABOUT OUR VALUES

OUR STORY

iae GLOBAL has become an industry leader in scale, global reach, quality and reputation.

We have a broad-based presence in major student origination countries, as well as destination countries where our partner educational institutions are located and our student clients are seeking to study. This enables us to connect students from China, India, Japan, Korea and other key markets around the world with top-tier educational institutions in the US, UK, Australia, New Zealand, Canada and other major destination countries.

The scale and international reach of our network means we can offer recruitment expertise in, and a balanced, diverse portfolio and nationality mix of students from, a variety of countries. It also means that we have closer relationships with and better knowledge of the institutions our students attend.

32

years of delivering world class education support & services
to our partners

20+

offices worldwide, enabling connections
and personal touch

700+

university and college partners
worldwide

200+

expert team members

Our vision is to help
#CREATE YOUR FUTURE

VISION AND VALUES

"At iae GLOBAL, we are directed by our purpose of
transforming lives through education."

We believe we have a responsibility towards every student, family and partner who trust us to help them achieve their dreams or goals, their careers and, ultimately, their future. We must nurture this responsibility by having ethical practices, accountable actions and business integrity.

To that end, we started a business model grounded in several core principles and strategic purpose, which have and continue to revolutionise student recruitment and marketing practices by setting new benchmarks and standards in the international education industry.

People before Profit: Rooted in a human-centric approach, our focus is on the student or partner first, and to ensure the best solutions for our clients.

Empathy: We generally hire counsellors who were once international students themselves and train them to become professional Education Planners (EPs). We consider our highly experienced EPs and staff our most important asset.

Personalisation: We adapt and adopt cutting-edge platforms and streamlined systems, which our EPs can use to provide our students with carefully planned study pathways towards their future that are tailored to their interests and abilities.

Comprehensive Support: We established onshore offices in Australia, New Zealand, Canada and the UK, major study destinations where most of our students look to study so that we can continue providing support and After Care Services to them when they have left home to follow their study plans and dreams. When our students have completed their initial study program, we help them to move forward with subsequent stages of their studies and life. We focus on building long-term relationships – with our student clients and with our partners.

Our mission is to create a global network for international student recruitment that utilises our successful model and tested systems. We thus set forth to:

Develop and implement our Direct Recruitment Diversity Proposition (DRDP), making direct human connections and diversity the cornerstones of our recruitment practice.

Focus on Customised Strategies, tailored solutions and targeted approaches to meet the needs of our student clients and partners

Employ cutting-edge digital marketing initiatives to reach global prospects and the right audience in different countries

Combine our digital efforts with the power of offline marketing by organising and hosting local events, school visits, and educational fairs. These efforts are strategically designed to promote face-to-face engagement, fostering trust and building relationships.

Deliver quality expertise and ethical practices in major international student recruitment locations

Guarantee an ongoing commitment to provide comprehensive training and support services for all iae GLOBAL offices and staff.

“We are committed to being a leading transnational education marketing and recruitment corporation based on these values and vision.”

Leadership team

LEADERSHIP TEAM

iae GLOBAL is steered by a highly complementary management team, who bring unmatched levels of breadth and depth in experience, expertise and business savvy in international education and related fields.

NAOKO HATAKEYAMA

Naoko Hatakeyama is a senior advisor at New Horizon Capital (NHC) and has been the chairman of iae HOLDINGS, Inc, the holdings company for iae GLOBAL, since NHC acquired a stake in iae GLOBAL in 2014. She is also a co-chairman of Mukoyama, which now owns iae HOLDINGS, Inc.

Naoko adds her strong experience and expertise in corporate recovery and strategy consulting to the international education industry, having been a partner at Deloitte Touche Consulting Group and a founding partner of the Corporate Strategy Group of Deloitte prior to NHC. She holds a Master degree in counselling and consulting psychology from Harvard University and is passionate about opening up international education opportunities for all, due to her own study experience in the US.

MICHAEL BARNES

Michael Barnes has more than 25 years’ experience in international education covering a wide area of disciplines. Michael has experience in building businesses and growing marketing teams in Japan as well as Australia. He formerly worked for the Tokyu Corporation in Japan and served as Chief Executive Officer at James Cook University, Brisbane. He has undergraduate and post-graduate qualifications in education, ESL and business.

HAYATO SAKONJU

Hayato Sakonju brings more than 20 years of experience in international education onto the iae GLOBAL executive table. Much like our Education Planners, Hayato was once an international student himself, having studied and lived in the United States before. Hayato has considerable experience in managing institutions in Japan and a strong Financial and M & A background.