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Our Company

"It all began in 1992..."

We started as a single office in Gangnam, Seoul, South Korea. Over the decades, iae GLOBAL has become one of the largest and most diverse student recruitment organisations in the world. 


iae GLOBAL has become an industry leader in scale, global reach, quality and reputation.

We have a broad-based presence in major student origination countries, as well as destination countries where our partner educational institutions are located and our student clients are seeking to study. This enables us to connect students from China, India, Japan, Korea and other key markets around the world with top-tier educational institutions in the US, UK, Australia, New Zealand, Canada and other major destination countries.

The scale and international reach of our network means we can offer recruitment expertise in, and a balanced, diverse portfolio and nationality mix of students from, a variety of countries. It also means that we have closer relationships with and better knowledge of the institutions our students attend.


Vision & Values


"At iae GLOBAL, we believe in

To that end, we started a business model grounded in several core principles and strategic purpose, which have and continue to revolutionise student recruitment and marketing practices by continuing to set new benchmarks and standards in the international education industry.

What we do differently:

  • We put our student clients before profit.

  • We generally hire counsellors who were once international students themselves and train them to become professional Education Planners (EPs). We consider our highly experienced EPs and staff our most important asset.

  • We focus on building relationships – with our student clients and with all our partners. We work closely with our partner institutions for our students and with our students for our partner institutions.

  • We have designed and developed our own Customer Relationship Management (CRM) system, a leading edge and powerful IT platform that our EPs use to support and service our students continuously. It also enables our EPs to offer them information about educational institutions, career opportunities and carefully planned study pathways tailored to their interests and abilities.

  • We established onshore offices in Australia, New Zealand, Canada and the UK, major study destinations where most of our students look to study so that we can continue providing support and After Care Services to them when they have left home to follow their study plans and dreams. When our students have completed their initial study program, we help them to move forward with subsequent stages of their studies and life.

Our mission is to:

  • Create a global network for international student recruitment that utilises our successful model and tested system.

  • Provide the platform for business success for our Partners through world’s best practices for education recruitment.

  • Build a comprehensive network of long-term institutional relationships based on mutual benefit.

  • Deliver quality expertise in major international student recruitment locations

  • Guarantee an ongoing commitment to provide comprehensive training and support services for all iae GLOBAL offices and staff.

  • Continue to develop innovative and creative solutions to meet our Partners' needs.

  • Offer a second-to-none business management and student recruitment model.

  • Always put the students’ needs first.

“We are committed to being a leading transnational education marketing and recruitment corporation based on these values and vision.”

Leadership team


iae GLOBAL is steered by a highly complementary management team, who bring unmatched levels of breadth and depth in experience, expertise and business savvy in international education and related fields.


Naoko Hatakeyama is a senior advisor at New Horizon Capital (NHC) and has been the chairman of iae HOLDINGS, Inc, the holdings company for iae GLOBAL, since NHC acquired a stake in iae GLOBAL in 2014. She is also a co-chairman of Mukoyama, which now owns iae HOLDINGS, Inc.

Naoko adds her strong experience and expertise in corporate recovery and strategy consulting to the international education industry, having been a partner at Deloitte Touche Consulting Group and a founding partner of the Corporate Strategy Group of Deloitte prior to NHC. She holds a Master degree in counselling and consulting psychology from Harvard University and is passionate about opening up international education opportunities for all, due to her own study experience in the US.


Michael Barnes has more than 25 years’ experience in international education covering a wide area of disciplines. Michael has experience in building businesses and growing marketing teams in Japan as well as Australia. He formerly worked for the Tokyu Corporation in Japan and served as Chief Executive Officer at James Cook University, Brisbane. He has undergraduate and post-graduate qualifications in education, ESL and business.


Hayato Sakonju brings more than 20 years of experience in international education onto the iae GLOBAL executive table. Much like our Education Planners, Hayato was once an international student himself, having studied and lived in the United States before. Hayato has considerable experience in managing institutions in Japan and a strong Financial and M & A background.


Mina Kwon has a career in international education spanning 24 years, starting at the bottom in sales and recruitment, and working up to her current position as the head of the iae GLOBAL operational and regional head office for Oceania in Sydney. Mina is presently the director of iae GLOBAL Australia.

Certifications, Affiliates & Awards


iae GLOBAL is steered by a highly complementary management team, who bring unmatched levels of breadth and depth in experience, expertise and business savvy in international education and related fields.


iae GLOBAL is proud to be an AIRC Certified Agency

Comments about us for the American International Recruitment Council

iae GLOBAL or its directors are affiliated with or a member of:


iae GLOBAL has been awarded the following industry accolades.

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